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| Marketing a management muzeí a památek / Ladislav Kesner |
| Kesner, Ladislav, 1961- - Author |
| [range]: 304 s. : čb. obr., tabulky, grafy |
| ISBN: 80-247-1104-4 |
| [publishInfo]: Praha: Grada, 2005 |
| Subject: cestovní ruch Subject: ekonomika Subject: financování Subject: kultura Subject: management Subject: marketing Subject: muzea Subject: památky Subject: prezentace památek |
| Geographical theme: Czechia Geographical theme: Czechia |
| Theme/Genre: methodological manuals |
| Annotation: Annotation source: |
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