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Content
List of literature
| Museum marketing and strategy : designing missions, building audiences, generating revenue and resources / Neil G. Kotler, Philip Kotler, Wendy I. Kotler |
| Kotler, Neil G. |
| Originator: Kotler, Philip, 1931- Originator: Kotler, Wendy I. |
| range: xxx, 511 s. : il. |
| ISBN: 978-0-7879-9691-8 |
| Subject: museum management Subject: museums Subject: marketing management Subject: strategic planning Subject: statistical inquiries Subject: audiences Subject: financing Subject: museum exhibitions Subject: cultural identity Subject: museum management Subject: marketing management |
| Theme/Genre: studies |
| Annotation: Annotation source: |
Items overview
| Total | Unavailable | Absence | Presence | ||
|---|---|---|---|---|---|
| Generální ředitelství | 1 | 0 | 0 | 1 | |
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