Museum marketing and strategy: designing missions, building audiences, generating revenue and resources Kotler, Neil G.
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KOTLER, Neil G. a KOTLER, Philip a KOTLER, Wendy I. Museum marketing and strategy : designing missions, building audiences, generating revenue and resources. 2nd ed. San Francisco: Jossey-Bass, c2008. xxx, 511 s. ISBN 978-0-7879-9691-8.
