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KOTLER, Neil G. and KOTLER, Wendy I. Museum marketing and strategy : designing missions, building audiences, generating revenue and resources. 2nd ed. San Francisco: Jossey-Bass, c2008. xxx, 511 s. ISBN 978-0-7879-9691-8.
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Generální ředitelství 1 0 0 1
Location Location mark Store mark Borrow category Inc. number
Trvalá výpůjčka D8078 Prezenčně 30543/18
Location Total Unavailable Absence Presence
Trvalá výpůjčka 1 0 0 1

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