Building digital culture: a practical guide to business success in a constantly changing world Rowles, Daniel
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LDR -----nam a22------a 4500 001 001000001215152 003 CZ-PrNPU 005 20190306144339.7 008 180105s2017----xxk-----------------eng|- 020 $a978-0-7494-7965-7$q(brožováno) 040 $aABE320$bcze$erda 041 0 $aeng 072 7 $a304$xKulturní politika$2Konspekt$91 245 00 $aBuilding digital culture :$ba practical guide to business success in a constantly changing world /$cDaniel Rowles, Thomas Brown 264 1 $aLondon ;$aNew York :$bKogan Page,$c2017 300 $a240 stran :$btabulky, grafy ;$c24 cm 336 $atext$btxt$2rdacontent 336 $atext$btxt$2rdacontent 338 $asvazek$bnc$2rdacarrier 504 $aObsahuje bibliografické odkazy a rejstřík 520 2 $aBased on over 200 hours of research, candid interviews and contributions from senior leaders at a diverse range of brands, this book argues that whatever digital might mean for your business, if you don't create a digital culture you'll most likely fail, or at least fall short of what you want to achieve. 650 04 $ainternet$7ph117022$xmarketing 650 04 $adigitalizace$7ph262178 650 04 $amanagement kultury$7ph122026 655 4 $amonografie$7fd132842 700 1 $aRowles, Daniel$7jo2014829106$4edt 700 1 $aBrown, Thomas$4edt 910 $aABE320$bD8072 997 $tKN
