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Leader : -----nam a22------a 4500 ISBN number: 978-0-7494-7965-7 020q: (brožováno) Original cataloguing agency: ABE320 Signature convention: rda Language of cataloging: cze Language code of text/sound track or separate titl: English Subject Category Code (heading): Kulturní politika 304 Name: Building digital culture : Other Title Information: a practical guide to business success in a constantly changing world / Statement of responsibility: Daniel Rowles, Thomas Brown Place of publication: London ; ; New York : Name of publisher, distributor, ...: Kogan Page, Date of publication, distribution, ...: 2017 Extent: 240 stran : Other physical details: tabulky, grafy ; Dimensions: 24 cm 336a: text 336b: txt Source: rdacontent 336a: text 336b: txt Source: rdacontent 338a: svazek 338b: nc Source: rdacarrier Internal bibliographies note etc.: Obsahuje bibliografické odkazy a rejstřík Scope and content: Based on over 200 hours of research, candid interviews and contributions from senior leaders at a diverse range of brands, this book argues that whatever digital might mean for your business, if you don't create a digital culture you'll most likely fail, or at least fall short of what you want to achieve. Topical term (heading): internet General subdivision: marketing Topical term (heading): digitalizace ; management kultury Genre/Form Heading: monografie Personal name (heading): Rowles, Daniel Relator code: Editor Personal name (heading): Brown, Thomas Relator code: Editor Location symbol: ABE320 Call number X Book number PPP: D8072 |
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