Leader : -----nam a22------a 4500 ISBN: 978-0-7494-7965-7 020q: (brožováno) Agencja, która stworzyła zapis oryginalny: ABE320 Konwencja opisu: rda Język katalogizacji: cze Kod j. tekstu/ zapisu dźwiękowego: język angielski Subject Category Code (heading): Kulturní politika 304 Name: Building digital culture : Other Title Information: a practical guide to business success in a constantly changing world / Dane o odpowiedzialności itd: Daniel Rowles, Thomas Brown Place of publication: London ; ; New York : Name of publisher, distributor, ...: Kogan Page, Date of publication, distribution, ...: 2017 Zasięg: 240 stran : Dalsze dane fizyczne: tabulky, grafy ; Rozmiar: 24 cm 336a: text 336b: txt Source: rdacontent 336a: text 336b: txt Source: rdacontent Typ nośnika+ termin: svazek 338b: nc Source: rdacarrier Notatka o bibliografii skrytej itp: Obsahuje bibliografické odkazy a rejstřík Scope and content: Based on over 200 hours of research, candid interviews and contributions from senior leaders at a diverse range of brands, this book argues that whatever digital might mean for your business, if you don't create a digital culture you'll most likely fail, or at least fall short of what you want to achieve. Topical term (heading): internet General subdivision: marketing Topical term (heading): digitalizace ; management kultury Genre/Form Heading: monografie Personal name (heading): Rowles, Daniel Relator code: edytor Personal name (heading): Brown, Thomas Relator code: edytor Location symbol: ABE320 Sygnatura: D8072 |