Marketing in creative industries : value, experience and creativity / Gabriele Troilo |
Troilo, Gabriele, 1967- - aut |
[range]: xiv, 369 stran : ilustrace 25 cm |
ISBN: 978-0-230-38024-0 |
[publishInfo]: Basingstoke: Palgrave Macmillan, 2015 |
Subject: marketing Subject: umění Subject: marketing kultury Subject: případové studie |
Theme/Genre: monographs Theme/Genre: textbooks (higher) |
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Generální ředitelství | 1 | 1 | 0 | 0 | |