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| Museum marketing and strategy : designing missions, building audiences, generating revenue and resources / Neil G. Kotler, Philip Kotler, Wendy I. Kotler |
| Kotler, Neil G. - Author |
| Originator: Kotler, Philip, 1931- - Author Originator: Kotler, Wendy I. - Author |
| [range]: xxx, 511 s. : il. |
| ISBN: 978-0-7879-9691-8 |
| [publishInfo]: San Francisco: Jossey-Bass, c2008 |
| Subject: muzejnictví Subject: muzea Subject: marketingový management Subject: strategický management Subject: statistická šetření Subject: diváci Subject: financování Subject: muzejní výstavy Subject: kulturní identita |
| Theme/Genre: studies |
| Annotation: Annotation source: |
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